Marriott signs Fairfield conversion deal in India
Mumbai, India – 8 February 2018 –
Marriott International signs a five-hotel conversion deal with SAMHI Hotels for its Fairfield by Marriott brand in India.
The brand expects to add a combined total of 583 rooms to its existing portfolio, making Fairfield by Marriott one of the fastest-growing brands for Marriott International in the Asia-Pacific region. The addition of these hotels, located in exciting destinations across Chennai, Pune, Goa, Delhi and Bengaluru, will significantly increase Marriott International’s presence in the upper-midscale tier in India.
“We are extremely excited about this venture with SAMHI Hotels, one of our leading and longstanding partners in India,” said Paul Foskey, Marriott International’s Chief Development Officer in Asia-Pacific. “With the conversion of these five hotels to Fairfield by Marriott, SAMHI Hotels will now have 14 hotels managed by Marriott International across a range of our brands in India as we look at further expanding across the country.”
Ashish Jakhanwala, managing director and CEO of SAMHI Hotels, said: “We have had a strong and fruitful association with Marriott International in India and are happy to further strengthen this relationship with the signing of the five hotel conversion deal to Fairfield by Marriott.
“Our research and observations have concluded that the Indian market is extremely cost sensitive with a great affinity for midscale brands and we see great growth potential in the coming years.”
The Fairfield by Marriott brand has created its niche in the Indian hospitality industry, with nine hotels currently open across the country since it debuted in 2013. Last year, Marriott International debuted in Nepal with the opening of Fairfield by Marriott Kathmandu.
In addition to these 10 operational Fairfield Hotels in South Asia, there are an additional 13 in the pipeline.