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Sochi?s tourism future cast into doubt by Moody?s

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February 7, 2014

Sochi?s tourism future cast into doubt by Moody?s

Hospitality News: Marriott Sochi, RussiaThe Russian government reportedly poured $51 billion into Sochi to prepare for the Sochi Olympics, and secondarily to give the region a lasting tourism benefit, but a?Moody?s Investors Service?report is skeptical about any ongoing tourism benefit after the Olympic torch is extinguished.

Moody?s subscription report,?Sochi 2014 Winter Olympics: Uncertainty Over Long-Term Legacy Overshadows Benefits, argues ?that the Russian hotel sector is vulnerable as a massive increase in the supply of rooms coupled with stiff competition from other resorts creates uncertainty over the long-term prospects for Sochi?s tourism industry.?

In the run-up to the Sochi Olympics, the?hotel accommodations for the media have been pilloried,?and Moody?s points out that ?the high cost of the event and other negative publicity have limited the reputational benefits of hosting the Olympics.?

The Sochi and Krasnodar Krai areas attracted plenty of infrastructure upgrades for the Olympics, but after the games they will be saddled with maintaining stadiums and other facilities, Moody?s says.

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