Brits to be a nation of explorers in 2014
In addition Brits are proving their holiday ambition grit with over a third (35 per cent) believing they will be able to tick off their bucket list of top destinations to visit in their lifetime. One in ten think it is likely or very likely that they will experience them all, according to the research from Celebrity Cruises.
Brits are keener than ever to venture into the unknown with trips that will exercise the mind, rather than the body. The biggest holiday ambition is to visit a famous site (30 per cent), followed closely by being able to see wildlife (25 per cent) and experience a new culture (18 per cent).
Celebrity Cruises commissioned the research ahead of the launch of ?Ben Fogle?s Great Adventures? ? a series of unique and exclusive shore excursions developed for those keen to add an alternative element to their holiday and really make the most of their time away. Writer, broadcaster and explorer Ben Fogle was appointed as the Celebrity Cruises ?Destination Expert? in 2013 to share his knowledge of the world with the cruise line?s guests and even shape the experiences they have on holiday. From life as a castaway on a Scottish island, to racing across the Antarctic and trekking the Sahara, he is certainly well qualified to advise on adventure and how to add a different dimension to holiday programmes. The new shore excursion programme includes speedboat rides and snorkelling with salmon in Norway, a gastronomic tour through Sicily, triathlon trails in Croatia and kayaking through the Stockholm archipelago.
Specifically Brits are keen to raise the bar, or even out-do friends and family when it comes to choosing our holiday. A quarter of those surveyed (24 per cent) choose their holiday based on the opportunity to do something and go somewhere completely different, compared to only three per cent who book their holiday based on a family or friend?s recommendation. The over 55s are the most innovative holidaymakers as 23 per cent are keen to do something different, compared to just 16 per cent of under 24s.
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