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25hours is a dynamic hotel concept that seeks to find contemporary answers to the needs of
an urban, cosmopolitan traveller through service with an upbeat personality and charm. The
brand focuses on individuality, authenticity and personality and designs each of its hotels with
a unique style and story following the “You know one, you know none” motto. The 25hours hotels are sexy, cheeky, bold, innovative, cosmopolitan, unique, charismatic, a little crazy, and locally connected.