Accor launches online tree-planting platform
Paris, France – 4 December 2017 –
As part of its “Plant For the Planet” programme, AccorHotels has launched an online platform – accorhotels.purprojet.shop – enabling participants to fund agroforestry projects in countries in which the group operates.
Jointly developed with long-term partner Pur Projet, the purpose of this site is to raise as much awareness and involve as many people as possible – in addition to guests staying in its hotels – with regard to the transition towards agroecology.
For the launch of the platform, five planting projects have been selected in France, Romania, Senegal, Indonesia and Peru.
Participants can choose to plant one or more trees (ash, avocado, eucalyptus, mango, baobab, oak, birch and fruit trees for example), either for themselves or on someone else’s behalf.
Once the purchase is confirmed (with the price ranging from €3 to €10 per tree depending on the species and the country), they will receive a named planting certificate detailing the species of tree, its location, as well as the name of the farmer on whose land the tree or trees will be planted.
Via the creation of a personal account in the “My Forest” section, the buyer or the recipient of the gift can follow the progress of the project (photos and videos, GPS coordinates of the plot, information on the project’s background and long-term objectives).