SkyTeam welcomes Saudia as 16th member
From its hubs in Jeddah, Riyadh and Dammam, Saudia operates a comprehensive network throughout the Arabian Peninsula, the Indian Subcontinent and Northern Africa. Saudia adds 51 new destinations to SkyTeam?s global network, including 23 within Saudi Arabia. Examples of new destinations are: Islamabad, Pakistan; Colombo, Sri Lanka; and Alexandria, Egypt.
Prior to joining SkyTeam, Saudia embarked on a four-year turnaround program, which will be completed by 2013. As a key part of this program, the airline took the opportunity to refresh its corporate identity and change its name. Upon joining SkyTeam, the name Saudia was reintroduced, the airline?s name from 1972 to 1996, still fondly used by its customers. Honour, an aviation brand experience consultancy, designed and managed the brand refresh program. Other elements of Saudia?s transformation plan include modernizing IT, commercial, operational and financial platforms and renewing the fleet by acquiring 90 new aircraft.
During the joining ceremony, Saudia unveiled two aircraft painted in SkyTeam livery. The aircraft are a Boeing B777-200 deployed on routes to Dubai, London, New York and Guangzhou, in addition to an Airbus A320 used primarily on routes to Europe and the UAE.
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